Opportunities of Social Media in the Financial Market Do Firms Benefit from High Discount Rates of Customers who Purchase Complementary Products QoS- and Security-Aware Optimization of Cloud Collaborations
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Identifying Customer Journey Opportunities in 5A Model in Tourism Industry
Purpose: Growing development of technologies helped stronger customers with better relationship with companies. Consequently, marketers should pursue new ways of attracting customers and pathway. Modern customer buying path in the age of communication has been redesigned as 5A model (Aware, Appeal, Ask, Act, Advocate). The purpose is to identify customer opportunities of 5A model in tourism ind...
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Introduction: Mass media plays a crucial role in information distribution and thus in the political market and public policy making. Theory predicts that the information provided by mass media reflects the media’s incentives to provide news to different types of groups in society, and affects these groups’ influence in policy-making. A few empirical studies have tried to assess the effect of me...
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Introduction: Mass media plays a crucial role in information distribution and thus in the political market and public policy making. Theory predicts that the information provided by mass media reflects the media’s incentives to provide news to different types of groups in society, and affects these groups’ influence in policy-making. A few empirical studies have tried to assess the effect of me...
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Supplier selection and allocation of optimal order quantity are two of the most important processes in closed-loop supply chain (CLSC) and reverse logistic (RL). So that providing high quality raw material is considered as a basic requirement for a manufacturer to produce popular products, as well as achieve more market shares. On the other hand, considering the existence of competitive environ...
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